Tourism Trinidad Limited (TTL) recently engaged Upper 6 Tourism and Business students of Lakshmi Girls’ Hindu College in an interactive and insightful guest lecture focused on the business of tourism in Trinidad and Tobago.

The session was facilitated by Jameela Martin, Visitor Experience Officer, and Shadae Allen, Public Relations Specialist, who provided students with a comprehensive overview of TTL’s mandate and the strategic direction of Destination Trinidad.

Students were introduced to the key niche areas driving growth within the sector, including Sport Tourism, Business Tourism, Eco-Tourism, Festival & Culinary Tourism, and Medical Tourism. The discussion also explored critical components of the industry such as product development, entrepreneurship, marketing, and brand positioning, offering practical insight into how tourism functions within the local context.

The engagement forms part of TTL’s ongoing commitment to youth development and industry awareness, ensuring that the next generation of tourism professionals is equipped with knowledge of the opportunities and innovation shaping Trinidad and Tobago’s tourism landscape.