Tourism Trinidad Limited, in collaboration with SBCS Global Learning Institute, recently hosted the “Introduction to Digital and Social Media Marketing for Tourism Stakeholders” training programme, designed to equip tourism professionals with the practical skills needed to effectively promote their products and services in the digital space. The course introduced participants to key areas such as social media marketing, storytelling, blogging and vlogging, online reputation management, e-commerce opportunities, AI-powered tools for content creation, and the planning and execution of simple digital campaigns. It also encouraged a practical understanding of how digital platforms can be used to grow visibility and strengthen engagement within the tourism sector. From tour operators and accommodation providers to community-based tourism groups and entrepreneurs, participants left better equipped to navigate the evolving digital landscape and position their businesses for growth in a competitive global market.