TOURISM TRINIDAD AND UNITED AIRLINES DISCUSS PARTNERSHIPS TO PROMOTE STRONGER DESTINATION MARKETING

Tourism Trinidad is exploring strategic partnerships with United Airlines to implement a more robust approach to destination marketing in our respective source markets. This approach intends to aggressively and systematically leverage the relationships and resources of both United Airlines and Tourism Trinidad, to better position our destination along flight routes to potential visitors. Establishing the means for enacting this partnership became possible after fruitful discussions were held at a courtesy call that was paid to key officials of Tourism Trinidad on Thursday 24th October 2024 by the United Airlines team.   In attendance were Mr. Cliff Hamilton, Chairman of Tourism Trinidad, Mrs. Shaneil Sutherland, Manager of Destination Development, Mr. Carlton V. De Four, Tourism Development Officer, along with representatives from United Airlines which included Mr. Edwin Herrera, Regional Director and Ms. Margarita Robles, Account Manager for Sales. The courtesy call provided an excellent platform for both organizations to share data, ideas and to explore potential strategies aimed at improving visitor arrivals and delivering mutually beneficial outcomes. We are excited to continue working with United Airlines as a valued stakeholder in showcasing Trinidad as a top travel destination.  In the North American region, United Airlines currently provides flights to Trinidad through the Houston and New Jersey hubs, with the latter being utilized during the peak times for the Christmas and Carnival seasons.